SEM services

SEM refers to Search Engine Marketing while most would qualify SEM as strictly referencing marketing opportunities tied directly to page impressions provided by search engines, as with so many SEO terms SEM has come to mean all marketing efforts that are directly paid for with suggestion of a specific trackable result. SEM has come to include, affilliate marketing, Google adwords and other pay per click vehicles, Craigslist posting, and email marketing campaigns.

Affilliate marketing is by far the most complex and challenging form of Search Engine Marketing. It entails the setting up of a vast network of coordinated advertising publishers all willing to accept payment based on a commission structure.

Good adwords are small text ads placed along side of the Google search engine results. The assunption being that if one can not rank highly for a keyword phase they can buy a placement nearby at a cost. A variaton of Adwords is Google content placement. These ads are both text and display and are delivered via participating websites placement of the ads on their pages. Many other companies offer services similar to Google adwords with varying degrees of effectiveness.

Though not directly tied to search engines Craigs list posting is still related. TopSEOz offers services for massive product placement on the thousands of worldwide Craigslists’. These posts like everything else on the internet can be index by search engines and relay a point of reference resulting in successful off page search engine optimization. Dependent upon the product direct sales will usually also result from Craigslist postings.

Email marketing campaigns are really not tied to search engines in anyway yet they remain an important strategy for product promotion. Beside their use as direct sales efforts, email advertisement can be designed to entice related industry websites to link in to websites.

Affiliate Marketing

There is nothing in all of marketing via the internet that is more challenging than affiliate maketing. There is nothing more profitable in all of marketing via the internet than affilliate marketing. These two statements must be chiseled in stone upon a monument to your internet sales and promotion efforts. TopSEOz develops specialized affiliate program networks. These networks are designed to quintuple the sales from any currently existing poduct sold via a stand alone website.
Affillliate Marketing entails the creation of high impact digital graphic display advertising in various size formats. These ads are designed to fit within the layout structure of any website design. within the design of these ads is coding that both creates the ad in html or javascript and relays sales information by way of browser cookies to your website. The idea behind afflliate marketing is simple. Many people have websites such as blogs and forums that exist primarily as places of discussion. These sites receive tremendous amouts of visitor traffic. The sites often are interested in creating revenue for their owners. why not place advertisment for products or services related to the content of these sites with the hope that visitors would follow the ads to a website selling products. If they follow the ads the website owners could be rewarded with a commision for either the lead or better yet any sales that occur. With the given that the customer has an interest in the product topic proven by their visit to the discussion site it becomes likely that a certain percentage will follow the ads and buy things.

Seems simple enough doesn’t it? Well it is not.

First, the advertisements themselves must be crafted. Affilliate marketing ads must be bright and eyecatching. They are usually restricted in size to approximately 200 by 200 pixels and as such do not have much room for large numbers of written words. Tghe purpose of an affilliate marketing ad is to simple get the viewer to click on it and travel to a designated sales or information landing page. For this reason affillliate ads are usally light hearted with a quick depiction of a product being sold. An online jeweler uses a close up of a perfect diamond solitaire. A chocolatier has one enlarged delicious morsel.

Once an ad is clicked on a cookie or coded marker is place on the visitors computer so that any sales originating from that computer can be credited to the publisher of the ads account. Cookies of this kind stay in effect for months. Anytime the referred customer visits the sales website credit is given to the publisher. A website owner with a large amount of traffic can make thousands of dollars monthly from affiliate ad commissions. Once advertisements are created and publishers are found sales from these sites must be monitored. There are companies than serve as clearing house middlemen for affiliate sales. TopSEOs will set up your affilliate marketing program with the best of these making sure to negotiate great financial terms. Part of the building of a successful affilliate marketing network is establishing a desirable commission structure that lures the best publishing websites to place your ads. Balancing this structure is part of the process of creating and maintaining a profitable Affilliate marketing network.

So why do you as a seller want to give up a share of your sales in the form of affiliate commissions? Because 10 websites working to sell your products is better than one. Because these publishing websites have more traffic already on hand then your site might ever generate. Because Top SEOz will build for you a network of 1000 publishers each referring sales to your website. And 1000 websites will sell a lot more widgets than one.

Google Adwords

If you run a search on any major search engine, either above the results of that search or in the right hand sidebar you will find a several text advertisements. While these are designed to appear as supplemental search results they are in fact paid or sponsored ads. In Google these arepart of arevenue producing system known as Adwords. Your products can be promoted through Adwords by TopSEOz. Adwords campaigns are a bit tricky to create. No, it should be stated more correctly. Successful Adwords campaigns are difficult to create.

first an ad must be written. Let us use an analogy of a company selling mattresses. Google allows a limited number of characters for the headline and body text of the ads. So we might make an ad something like this:

Quality Mattress Company
Great Mattresses at very low
prices. All sizes available.

If we made an ad like this know what would happen? Nothing! Adwords ads must becrafted to elicit a quick impulsive response. Further more they should ask questions and provoke what is referred to as “a call to action”.

A successful mattress ad for Adwords would be more like the following:

Are you sleeping well?
Let us show you how to
get 8 hours rest every night!

At TopSEOz, we will create dozens of powerful Adwords ads for your products and test them through out the google adwords system to determine which evoke the most positive results.
Google Adwords uses a competetive bidding process to determine placement of your ads. You must choose a price you are willing to pay for each customer Google sends to your door. Prices ranges from 5 cents to around $15.00 per customer refered. The price you bid relative to your industry’s rate for adwords placement determines how high on the page your Google text ad will appear. So if you wanted once again to sell mattresses and bid 12 cents per click sent to your site you might be lucky to land in the middle of the second page of results. remember you only pay if someone clicks and comes to your website. But guess what? If your ad is in the middle of the second page no one absolutely no one is coming. Unless you are in the top 5 listings your ad might as well be invisible. So you then bid more per click to receive a higher placement. Now we bid $1.00 per click and magically we are placed at the top of the first page. We have a dynamic ad and hundreds of people are coming to our website to see all of our fabulous mattresses. But how many buy? If 1000 people come to the site and 10 buy a mattress for $200.00 each it cost us $1000.00 to make those sales. Few businesses can afford to pay 50% of a sale in advertising costs. A balance of placement position related to cost per click must be found. This is what we at TopSEOz will do for you. We will position your Google Adwords ads so as to receive the maximum number of clicks to your site at the best price possible. If you were to pay 30 cents per referral and still make sale to 1% of your customers the cost to sell a $200 mattress would be $30.00. A far more workable number. At Top SEOz we are experts at creating profitable Google Adwords campaigns.

PPC Marketing

There are many other companies offering pay per click advertising opportunities. These vary greatly in both audience reach and price. To be frank some of these Pay Per Click options align themselves with products considered to be less socailly favorable. If your product is among this group these are your only PPC options as Google Adwords will not accept your ads. Many others are simply competitors to Google such as Yahoo and MSN. Ads through these other networks are less expensive than google and may or maynot bring forth as many results. These other pay per click venues support dynamic flash driven displays that pop up or scroll across the veiwers screen. some are what is know as forced advertising whereby the viewer must watch the “commercial’ in order to go forward in the website. An example of this would be popular online game site Pogo. Pogo members must occassionally watch a 20 second commercial in order to continue playing games for free. If you are selling discount Playstations Pogo might be a great place to advertise. Matching products and services to possible advertising venues is one of the tasks we at TopSEOz do best. Structuring that advertisment so as to create positive return on advertising investment is another.

Craigslist posting

Craigslist is massive website with over 27 million pages indexed by Google. These are advertisements placed by individuals and businesses all around the world for every kind of product, service or type of information in existance. And almost everyone of those ads placed was free. Yes, Craigslist is absolutely 100% free. If you are selling an automobile and want to list it on Craigslist… it is free. Selling a house… free. Looking for work, looking for friends, looking for love ? Free free and free. So how does Craiglist factor into SEM? At TopSEOz we can engage an army of manual posters who will fill the pages of Craigslist with advertisements for your products. These ads all have inbund links in them to your website. Now it is true that the ads are only live for 30 days but consider the positive effect of 10,000 inbound links for 30 days. Also consider the sales that may directly result from ten thousand separate ads. The only cost for Craigslist posting are the costs of the labor to post. At TopSEOz we outsource this to give you cost per post advertisement of just pennies each.

Email Marketing

While not a part of search engine optimization or of search engine marketing, Email programs still loom large as a powerful sales tool. Their connection to the internet is obvious as the mailings begin and end at internet addresses. The vast majority of online email programs fall into the category known as spam. These are unwanted letters sent in bulk to randomly generated internet addresses. These are almost always include a ridiculously dishonest presentation. There are more of these scamming spamming emails going out then there are honest legitimate offers. Still the vast majority of internet mailbox owners appreciate and welcome emails with information that is relative to their personal interests. Golfers do not mind receiving emails with great deals on golf balls. Car enthusiasts enjoy websites selling accessories for their model. Everyone has a favorite hobbie or pursuit and they enjoy reading news about it. So email campaigns do not have to be based on millions of randomly sent emails filled with offers to send the owner millions of dollars.
TopSEOz creates brilliantly designed email letters with intrigue graphics and positively posed copy. We can make an email brochure that can directly create sales or simply act as a link referral back to your website. We will generate qualified mailing list from people with a genuine interest in the topic of your website. These are addresses of qualified buyers who have already shown an interest in your business activity. Email marketing is but one of the many facets of TopSEOz overall marketing ability. Yet it is an important one.

General

At TopSEOz we have dozens of ways to help you promote your website, your company and your products. We can build up your website’s traffic so that you may benefit from new sales leads. We can build up your company’s image so as to create for you a globally known brand. We can create and develop targeted marketing campaigns to directly sell your products. We can do all of these things.

 

 

 

Contact us
Corporate office:
  Tel : +91-9202226967
Email :support@topseoz.com