On Page optimization

Fully 99 percent of all websites in existence have not been optimized for content and graphic design. Both of these optimization processes are crucial to a website being treated as superior by all of the major search engines. Graphic design optimization can be as simple as placement of category pages on the home page or as complicated as creation of static versus dynamic home pages.

Search engine robots or spiders read pages in a certain order as they scan. They generally begin in an area that is known as the header. In this part of the page, one usually places the name of the website in bold print, as the spider gives higher value to large type when placed in this area. Next, the search engine robot will scan through the left sidebar of a website working it’s way through from top to bottom. Page links that one wishes to be given preference to need to be placed in this area. In an even more general sense, search engine robots work from top to bottom, applying the greatest value to content placed highest on the page. The specific placement of graphics such as titles and images effects the importance given by search engines to the information on a page, as well as the overall value of the page itself.

Once graphic placement has been optimized, wordage or written content must be written with two purposes in mind. The first is user readability. The purpose of your website is to sell stuff. Whether that “stuff” is a product, service or simply an exposure of ideas is irrelevant. Your website has something to say and you want to say it well. With this in mind, content for the internet must be written much like any other advertising copy. If one is selling a hot new sports car, the speed of acceleration, horsepower and superb handling are to be glorified in print to such an extent that everyone will want to buy that car. If your website is selling mattresses, you want potential customers to read the information of your website, look at the pictures of your fabulous cuhy mattresses and based on that information, buy one. The first function of the written words on your website is to put your message across to anyone who reads it.

But, there is a secondary objective when one is optimizing online content for the internet. This hidden agenda, per se is to write that same entertaining copy so as to please the automated eyes of the search engine robots. Keywords and keyword phrases relevant to the products promoted must be skillfully inserted into the writing so that the Google or other search engine robot recognizes the products and ideas you offer. Why is this important? Because millions of people every day use the major search engines to hunt for and find information. If your site is offering sports cars or mattresses or whatever, you want results from searches to include and perhaps prioritize your website. If you own the Snug mattress company and someone runs a search on Google for comfotable mattresses, you want the first thing they see as a returned result to be the title and description of your website. Hopefully, they will then click on the title, visit your website and buy your mattresses. This is the total purpose of search engine optimization and the reason online content must be optimized for target phrases.

 

 

 

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