Web Site Optimization

Top SEOz offers services for website optimization. Website optimization is specified as developing the structure of a website’s internal linking. Often referred to as node structure, internal linking is essential to establishing how Google page rank is spread throughout and recycled within a website. Most basic website design structure is completely linear in that the home page links to another page which links to another page and on almost endlessly. While each of these pages will usually have an internal link back to the home page, they are usually not an effective use of internal Google page rank.

Let us digress for a moment into a discussion of what Google page rank is. The search engine Google has developed a formula by which they apply a numerical value from zero to ten to the home page and inner pages of websites. This value is ascertained through an incredibly complicated formula known as the Google algorithm. Basically, Google counts up all of the inbound links to a website and dependant upon their source, applies a points type value to each of them. These points are added up to create a cumulative score, that when factored out exponentially is known as Google page rank. Page rank travels from the home page to the inner pages of a website and outward to any websites your site may link to.

Websites must be built so that home page and internal page rank work together to actually create more page rank than was initially brought into the website via inbound links. This is accomplished by using coded pages that are instantly created whenever new products or informational articles are added to the website. Care must be taken that content is deemed relevant and non-duplicate by the major search engines. One might ask how will the search engine know the content of my site? All the major search engine have automated programs referred to as robots or spiders that painstakingly crawl the internet cataloging and indexing almost every word on every page of every website. Website optimization by Top SEOz includes, if desired, development of internal linking strategies. These strategies allow for future growth of the website in a design that places page rank emphasis on targeted pages. An example of a website optimization structure would be that of an immense solar system with planets orbiting the sun and moons orbiting the planets and satellites orbiting the moons. With every moving part controlled by gravity or in this case page rank channeled back to the home page or sun. Top SEOz can create an optimized website structure for your website.

 

 

 

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